PROJECT DETAILS

Role: User Research, UX + UI Designer, Branding

Tools: Illustrator, Photoshop, InDesign, Sketch, MarvelApp, Atomic.io, Paper + Pencil

GOALS

Provide a tool that identifies parking facility info in and around a users location or destination. 

Give users the ability to save preferred parking locations or facilities.

Be adaptable to varying user scenarios.

User interviews were conducted to validate the need for a solution and identify how to most effectively deliver that solution. Our user persona, Carlos, guided the project through each step making sure our decisions were based on user needs and behaviors.  "Would Carlos use this feature?" was a continual thought throughout the design process.

     TAKEAWAY

Users are going to great lengths to mitigate issues around parking, willing to arrive upwards of 30 minutes prior to an event or activity just to find somewhere to park.

TASK ANALYSIS + USER FLOW

PAPER PROTOTYPE

WIREFRAMES

UI UITERATIONS

A flatter UI was applied, along with new branding and adaptation to iPhoneXS.